Do you know what localization is? Most people believe that localization is the process of translating a website or content for the purpose of international business. In reality, localization is more than that. Cultures vary greatly across the world, and most of the time, translation is not exact. Cultural differences and norms play into the fact that direct translation often does not make sense to people in international markets. Localization takes translation a step further and takes cultural speaking differences into account. At DCLS, we value the importance of ensuring translation takes a step further when accounting for differences across the world and different cultures.